MOMA
Money Managment Application Case Studies
Client
Swan Management
Brisbane,Australia
Duration
Tools
10 Wks, 2022
Adobe Illustrator, XD, Premiere
Student Project
Project Overview
The main objective of this case study project is to investigate the problem domain related to a money management product. Its primary goal is to gather and analyze the current issues faced by various user groups and present clients with solutions utilizing various tools. Furthermore, it aims to offer insightful statements to thoroughly explore the problem space.
Background
What is Money Management?
What does money management entail? The answer can vary from person to person. Some individuals prioritise saving money, while others believe that investing requires additional guidance.
To begin this project, I delved into the problem domain by conducting empathetic interviews with various stakeholders. I aimed to understand their perspectives on money management and the tools they employ for this purpose—whether it's traditional methods like paper-based systems or seeking advice from financial consultants, or utilising modern technology.
Following that, I proceeded with conducting usability tests for an existing app MOMA from Swan Management and offering recommendations based on the insights gained from the research.
Design Process
Problematization
Swan Management
MOMA Original App(MockUp) Preview
Swan Management Money Service is a family financial business located in Gold Coast. With a strong focus on providing exceptional money management solutions, they are committed to helping individuals and businesses achieve their financial goals.
Main Features
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Set Budget Goal
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Expenses Tracking
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Bank Account Sync
Interview
Questions preparation for focus group and empathetic interviews
To facilitate further exploration, I conducted empathetic interviews with our target audiences.
These interviews were conducted either through video calls or face-to-face meetings, and to make sure recording the conversations for future analysis in transcript format. I prepared questions for both focus group and empathetic interviews in advanced (listed in the chart below), although they were adjusted as needed to align with the flow of each interview.
The purpose of preparing these questions was to guide the conversation in the right direction. Throughout the empathetic interviews, the approach was to actively listen to the interviewees, immersing myself in their emotions and experiences, while refraining from asking leading questions or making assumptions.
Interviews and Transcript Annotation
Focus group meeting with Swan Management team through Teams Video Call as a class.
Colour coded Transcript based on different topics and themes insights
Interview Analysis
#1 Data Collection and Coded
To better understand and pick up the important note from the interview, I put together colour coded data into a table. Each table is laid out in two columns: code and theme. Code is the general topics that are found related to the problem space, while theme includes the understanding and patterns of their feelings and responses.
#2 Sympathy Map
Even after gathering information from interviews, there were still gaps in our understanding. To address this, I decided to use a sympathy map, which helps us dive deeper into the user group's perspective. We organized the gathered information into four sections: what they say, what they think, what they do, and what they feel. This approach was effective in clarifying the real issues, uncovering any inconsistencies between what users say and what they actually do, and even generating new questions to explore when engaging with the other user group.
Research Findings / Pain Points
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Hard to achieve their goal when they feel uncertain about their money management plan and decision
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Want to find a reliable and trustworthy platform and service
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Hard to stick to the plan when errors or accidents occur
Conduct Usability Test
Purpose
The objective of this usability test is to gather feedback regarding how prospective users engage with and perceive the MOMA money management app. We aim to record any challenges they encounter while interacting with the application and capture their suggestions for enhancing the overall user experience. The resulting data and analyses will be shared with Swan Management group to inform their product review process.
The test look into the application from a few perspectives:
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Is the app easy to navigate for the user without guidance?
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How does the user feel about the expense breakdown feature and the filtering system?
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Does the user find the app trustworthy and reliable to link their bank account or pay for the subscription fee?
Methodology
Numbers of participants:
The project is planning to test a total of three participants: two who had experiences with money management app and one using it for the first time. One of the participants will conduct the testing through online meeting.
Length of Sessions:
The total length of each session will be 40 minutes, including:
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Welcome and pre-test questionnaire - 5 mins
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Task scenarios – 30 mins
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Post – test questionnaire – 5 mins
Collated Findings
rated by severity
Based on the feedback and quantitative data of the usability test, I identified total of 9 issues that existed in the MOMA App with different severity ratings on the list:
Negative Findings
& Recommendations
01 Filtering System
Redesign
In the usability test, all the participants used the word “complicated or messy” to describe the sort and filter in the expense breakdown. They all felt like the information provided are necessary, but the layout made the information hard to read and understand
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Remove the "Sort-by" option in the filter.
Rearrange the form to make it clean and organized. -
Have all the categories show in another pop-up window.
Original Design
02 Premium Service
Original Design
In the usability test, no participants are willing to upgrade to the premium service due to three reasons:
1. Not enough trust & understanding of the platform
2. Overprice program
3, Unattractive service
Redesign
1. A personalized upgrading system that allows a different range of users to access the service that fits them.
2. Including a free trial period to allow users to experience what they are paying for.
3. Lastly, include an external link to the company website, so the user can have a better understanding of the company’s history and value.
03 Goal Setting
Original Design
In the first stage of exploring the problem space, all participants mentioned how they felt unmotivated when they don’t receive any feedback from their money management journey.
In the second stage, two out of the three participants suggested having a reminder setting, so they can keep on track with the goal.
Redesign
1. Adding a new question in the goal setting that allows users to receive reminders.
2. Adding a rewarding system to motivate the user to keep on achieving their goal instead of seeing this as a long journey.
Potential Measurements for new designs
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New filtering system completion rate --> Should be able to provide a cleaner and more effective display for users to make decision.
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Which subscription plans have most set up?
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Does users feel more safe and related to the company with the Learn More option?
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Run a survey once the user completed the budget goal, and ask customers to answer these statements on a scale from strongly disagree to strongly agree:
1. The new reminder function helps me to remember about the budgeting goal and easier to achieve it.
2. The rewarding system gives me more motivation to achieve my goal.
3. The create goal function helps me to achieve my money management plan.